Scott Schaible, one of the Founders, and his daughter were at a soccer match where Carli Lloyd was playing.
Schaible’s daughter asked if she could get the same cleats as Carli Lloyd and Scott said of course. After
searching Google without finding exactly which cleats Lloyd wore, Schaible realized there was an opportunity
to help fans find the gear their favorite athletes use both on and off the field. With this idea, Like A Pro was
What is Like A Pro?
Like A Pro provides fans with a raw look at their favorite athlete’s career, their real personal life and all
the gear they use and love every day...in the athlete’s own words. Behind the scenes videos, specialized
training regimens, secret gear to give you that special edge, and everything else an athlete cares about can be
found on Like A Pro. There is no place in the world where fans can get closer to their favorite sports heroes
and truly learn what it's like to be a pro.
Founder and CEO
Scott Schaible is a founder and CEO of Like A Pro. An entrepreneur since his 20s, his experiences
range from political consulting and public relations to successful startups in pet products and recycling. The
idea for Like A Pro was sparked when his daughter asked if she could buy the same soccer cleats as her hero
Carli Lloyd – and the time-consuming and ultimately fruitless search that followed. Scott has spoken about being
an inventor and entrepreneurship, and is a fan of Premier League and Bayern Munich football as well as Rugby. He
checked off a bucket list item by attending the World Cup in Brazil in 2014. A New Jersey native, he grew up
attending Cosmo’s games at Giants Stadium with 70,000 fans in the NASL heyday. He earned a BA in International
Affairs from Lafayette College.
Founder and Chief Revenue Officer
Bill Sedgwick is a founder and Chief Revenue Officer for Like A Pro. Since entering the media
sales world in the early 90's, Bill has had a long career in the Interactive space. He was the first advertising
manager at Mapquest in 1996, where he created the original ad products, pricing and hired the initial sales team
for one of the earliest Web brands. Since, Bill has shaped web revenue and traffic strategies for many brands
including Verizon, The Denver Post, Dex Media and hundreds of others as part of Thunderbolt Group, his digital
consultancy. He played competitive tennis, soccer and beach volleyball growing up and is a big fan of Denver's
pro sports franchises, World Cup Soccer and the Olympics. Bill earned a BA in Economics from Colorado State
Jonathan oversees the branding efforts, overall product roadmap and content strategy for Like A Pro. He has more
than 30 years of experience in marketing with a passion for brand building and consumer engagement. In recent
years his focus has been social media and eCommerce, where he handled digital marketing for dozens of
celebrities and athletes. Ressler has developed award-winning strategies for global brands including The NFL;
The NBA, ESPN, Nestle, Ford, Pepsi, Nintendo, and L’Oreal. His work has been profiled by The New York Times, The
Wall Street Journal, USA Today, Businessweek, Time and People. His unique insights have landed him on The
Tonight Show, The Late Show With David Letterman, The Today Show, Live With Regis, and he was featured in the
award-winning documentary The Corporation. Jonathan played football his entire life and played at the University
of Delaware. He received a BA in Marketing from New York University.
Managing Director, Global Strategy
Chris oversees global strategy for Like A Pro, drawing from his extensive background in Olympic sports, finance,
international business and investor relations. At the 1988 Olympics in Seoul, Korea Chris earned two gold and a
silver medals along with two world records, which stood for more than seven years.
Post swimming, Jacobs enjoyed a long-standing career on Wall Street in
Credit Sales & Trading at Merrill Lynch, The Bank of New York, JPMorgan and Cantor Fitzgerald. Jacobs is an
entrepreneur with start up experience across all aspects of branding, e-commerce, supply chain management, SEO,
SEM and digital real estate.
Jacobs remains passionate about swimming, all Olympic sports and MMA. Chris’s charitable interests include Swim
Across America as well as charities related to educational opportunities for under-privileged girls. Chris is a
graduate of the University of Texas at Austin and also sits on Like A Pro’s Board of Advisors.
Director of Athlete Relations
Colleen joined Like A Pro in 2015 as Director of Athlete Relations. She works directly with President, Jonathan
Ressler and oversees the entire athlete recruiting and contract process. Previously, Colleen worked as an
executive recruiter in the oil and gas exploration industry. She has also recruited on a global scale and abroad
for executive search firms. She received numerous awards for her top performance in the field and record
breaking placements. As a lover of sports, and a die hard Baltimore Ravens fan, she is thrilled to apply her
skills in recruiting and relationship development to the Professional Sports world. Colleen is responsible for
athlete acquisition and building relationships with professional athletes and their sports agents and managers.
She received a BA in International Business from Baruch College.
Kelsey joined Like A Pro in 2015 as Athlete Concierge. Kelsey oversees the onboarding process of signed
athletes, conducting interviews and compiling photos and other content, much of which comes ultimately from
family. Previously, she managed and grew a startup fitness studio where she ran client relations as well as a
team of trainers. She has been praised for her ability to understand the needs of her clients and personalize
services for each of them. As Athlete Concierge, Kelsey continues to build trusting relationships with athletes,
and aids them in building and managing their profiles and ultimately, their brands. Kelsey has always had a
passion for athletics, and is currently in her third season as a professional dancer for an NBA franchise. She
earned a BA in Economics and Anthropology from the University of San Diego.
Senior Software Architect
Aric joined Like A Pro in 2015 as Senior Software Architect. Aric makes high-level technical design
decisions and focuses on all aspects of application performance. Prior to Like A Pro, Aric founded his first
company while attending school in Bozeman, Montana. Through that company and others, he has built software for
the financial industry, a national compensation consulting firm, state governments and numerous other companies
ranging from small local businesses to regional multi-branch banks. Aric always enjoys catching an early morning
Liverpool FC game and will never turn down a chance to play soccer. Originally from South Dakota, he studied in
Bozeman, Montana where he received a BS in Computer Science from Montana State University.
Athlete Relations Manager
Prior to joining Like A Pro in 2017, Anne worked in the consumer products world with a specialization in
marketing and branding. Known for her creative campaigns, Anne generated significant media attention and social
buzz for brands over nearly two decades. She implemented guerrilla marketing techniques before it became a
buzzword, and her products have been featured on national media including Good Morning America, Fox and Friends,
and NFL Today. Anne also pours her heart into yoga, which she has taught since 2002. Yoga gives Anne a drive and
focus, and empowers her to be her best and to convey this energy to everyone in and outside of her classes. She
has trained and certified with some of the most recognized names in the yoga world. Anne credits her work ethic
to a competitive swimming background, and she was an All-American in high school. She is an avid sports fan and
an advocate for women's sports. A Michigan native who grew up cheering for the Detroit teams, Anne earned a
Bachelor’s Degree from the University of Notre Dame.
Sports Media & Commerce Coordinator
Connor Mulvihill is a Sports Media Associate for Like A Pro. Connor has previously worked for Crystal Springs
Golf Resort, Harrow Sports and also interned for the University of Colorado Buffaloes football program. Connor
loves to play golf, basketball, football and lacrosse. Connor earned a BA in Business Administration & Sports
Management from High Point University in North Carolina where he played club lacrosse and hockey.
Athlete Content & Commerce Coordinator
Brian joined Like A Pro in 2016 as the Athlete Content & Commerce Coordinator. He is responsible for
facilitating the process of athlete content from the interview process all the way through to the posting to
live profiles. He is also responsible for managing and engaging the athlete community with respect to driving
sales within their individual Like A Pro stores. Previously, Brian worked for Mile High Sports, Learfield
Sports, and Kroenke Sports and Entertainment. He grew up in Denver playing hockey and lacrosse, and also loves
to ski. Brian attended Southern Methodist University where he majored in Sport Management with minors in
business and strategic communications.
Social Media Coordinator
Alex Yoshida joined Like A Pro as an intern in the spring of 2016. Alex is responsible for Like A Pro's social
media presence, and is a contributing writer for athlete stories. He is a student at the University of Southern
California, majoring in Business Administration with a minor in Political Science. When not at Like A Pro, he
has a passion for sports, and is a huge fan of the Denver Broncos and Colorado Avalanche. He played four years
of Varsity Hockey and Baseball at Kent Denver School, where he earned the Hobey Baker Award for sportsmanship
his senior year. When he's not working or playing recreational sports, he enjoys volunteering with Adam's Camp,
a non-profit dedicated to maximizing the potential of children and young adults with special needs.
Alexandra joined Like A Pro in 2016 as a Staff Writer. She currently writes articles and biographies for all
athlete profiles on Like A Pro. Previously, Alexandra has worked as a congressional intern in Washington D.C.
and an executive assistant for the South San Antonio Chamber of Commerce. She currently holds a position as
photo editor for the CU Independent, CU Boulder’s online student newspaper. Alexandra played 7 years of field
hockey before going to college. Her love of and dedication to the sport has not only given her discipline and
determination, but also an immense interest in the sports world. Her home town of San Antonio, Texas gave her an
undying, and sometimes irrational, love for the San Antonio Spurs.
Board of Advisors
Three-time NHL All-Star and Canadian Olympian, Mr. Turco is a member of the Like A Pro Board of Advisor Group.
He played 11 seasons in the National Hockey League and still holds the Dallas Stars Franchise records for Games
Played (509), Wins (262) and Shutouts (40). After nine seasons in Dallas, Mr. Turco also played for the Chicago
Blackhawks and Boston Bruins before retiring following the 2011-12 season. As a member of the Board of Advisors
Mr. Turco brings his unique perspective not only as a professional hockey player, but also as an individual
fully integrated in the sports world. Mr. Turco also continues to be involved in numerous business ventures and
has been on the board of multiple charitable groups. From the locker room to the board room, Mr. Turco’s
excitement and experience are invaluable to the Like A Pro Team.
Mr. Durham was among the first wave of digital marketers when he began to focus exclusively on it back in 1995.
Since then, Mr. Durham has proven himself as an industry leader, frequently speaking at well-known digital
advertising functions, heading up both sales and marketing organizations, building an incredible network of
experts and starting up one of the most popular and active digital industry networking groups, BIG (Bay Area
Interactive Group). Mr. Durham is currently the Managing General Partner of Catalyst S+F, a strategy firm he
founded in 2007 that is focused on helping digital startups and early funding companies succeed in the digital
space. Mr. Durham previously served as Vice President of Business Strategy at Carat Fusion, where he ran the
strategy practice for CF's offices in New York, Boston, Chicago and Los Angeles. John is a sports enthusiast
with special affection for Premier League Soccer (Arsenal), World Tennis, and American Baseball (Giants) and
Sanjeev is CEO and Founder of Javia Wellness Group, a health and wellness firm focused on the innovative
research, formulation, and design of nutritional, nutraceutical, and exercise solutions for various disease
management states and elite human performance. Sanjeev has designed products and programs for over 800 Olympic,
Professional, and Collegiate athletes. His client list includes multiple Super Bowl MVP's, World Series
Champions, Stanley Cup Champions, PGA Tour Players, and Olympic Medalists. He has been a nutritional and dietary
supplement consultant to various professional teams such as the Boston Red Sox, Green Bay Packers, Kansas City
Chiefs, Denver Nuggets, Denver Broncos, and Cincinnati Reds. Sanjeev graduated from the University of Michigan
and Thunderbird School of Global Management and Policy.
Robin has 25 years of experience in the asset management industry with leadership expertise in branding and
distribution. During Robin’s 20 years at Janus Capital Group, she most recently served as Executive Vice
President of Janus US Distribution as well as President & CEO of the Janus Mutual Funds Trust and Executive
Committee member. In this role, Robin led the firm’s US distribution, marketing, global product and
communications functions and served as a key member of the executive management team, driving company vision and
strategic priorities for nearly two decades. Robin is well-versed in corporate governance and fiduciary
oversight having served as a Section 16 public company executive officer, Board member of Janus Capital Group
subsidiaries and the Janus Capital Group Foundation.
Doug has over 25 years of executive leadership, M&A and financing experience. Most recently, Doug was CEO of
HeartWare Inc. for 10 years where he recruited the management team, established a commercial organization and
ultimately oversaw an acquisition by Medtronic for over $1B in 2016. While at HeartWare, he also lead the
listing on NASDAQ and conducted significant private, public and debt financing rounds. Previously, Doug spent
over 15 years at Boston Scientific and served on the company’s Operating Committee. He is on the Board of
Directors of pSivida Corp and Vital Therapies as well as the Medical Device Manufacturers Association. Doug
received an MBA from Northeastern University and a BA in Economics from Lafayette College. Given the option,
Doug would ski or play soccer with his friends and family as the seasons dictate. Doug's son is pressing him to
add Premier League - specifically West Ham - to his passionate following of the Boston sports scene.